frequently asked questions
FREQUENTLY ASKED QUESTIONS
General Marketing Questions:
Would my company benefit from digital marketing?
Yes, your company would benefit from digital marketing.
Digital marketing is a great way to expand your brand's reach and build a community around it. It can help you reach potential customers who are searching online, as well as those who aren't even looking for what you have but might end up buying from you anyway—thanks to the social proof of other customers' reviews and recommendations.
How am I billed for your digital marketing services?
Our digital marketing services are billed based on the services you will avail. It depends on the span of work, number of platforms, and other factors.
Is there a contract?
Yes, we have a contract. We will provide you with a proposal and then once you sign on, we will have an agreement that states all the terms of our relationship. This includes the assessment of current strategies, scope of the contract, objectives, and terms and conditions.
How do I know how much to spend on my company's digital marketing efforts?
You can't know how much to spend on your company's digital marketing efforts because there are too many factors at play. Your business model, your target market, and even the industry you're in will all impact how much money you should be spending on your digital marketing efforts.
Once you've done some research into the costs of competing businesses, though, you'll be able to put together a budget that works for your company.
What type of support do you provide my business on your products or services?
Our digital marketing services are aimed at finding the right audience for your business. We'll work with you to develop a strategy that's tailored to your company and its target market, and then we'll use our expertise in search engine optimization (SEO), social media marketing (SMM), content creation, email marketing and more to get your message out there.
How do I get my business started with Digital Marketing?
Well, you might want to start by asking yourself a few questions. Are you ready to make the leap into this new world of digital marketing? Or are you still wondering if it’s worth it? We can help.
If you’re wondering whether or not you should take the plunge into a digital marketing strategy for your business, we can help. We offer a range of services designed to make sure your company is ready for the future—and that means getting started with a digital
Website Design Questions:
How does a website increase sales?
By making sure you're not just getting traffic to your website, but converting that traffic into leads, sales, and customers.
Your website should be designed with conversion in mind—you want people to come to your site and take action! That could mean signing up for an email list, making a purchase, or signing up for an appointment. Whatever it is, you need to make sure that your site is set up so that people can easily do whatever action drives results for you.
Do I really need a website?
If you're running a business, you need a website to be able to reach your customers in the way that they want to be reached. People are shopping online more than ever before, and if you're not on the web, they won't find you.
But it's not just about being found—it's also about being able to provide your customers with the information and support they need when they're looking for what your company has to offer. With a website, you can make sure that people find the information they want when they visit your site, and that they can make an informed decision about whether or not they want to buy from your company based on what they see there.
What pages should I include on my website?
The pages you include on your website should be the ones that are most relevant to your audience. If you're selling a product, make sure that you have a page that explains what that product is and how it can be used. If you're providing services, it's important to make sure that people know how they can get in touch with you.
In general, the more information you give about yourself or your business, the better. You'll want to include an About page where you tell people who you are and what makes your company different from others. You'll also want to create a Services page where people can see all of the services available from your company and find out how much those services cost. You can even have separate pages for each service if it makes sense—just make sure each one provides enough information so that customers know exactly what they're getting when they purchase from you!
What makes for a good web design?
A good web design is one that's easy to use, engaging, and visually appealing. It should be simple enough that even a person who isn't familiar with your industry can find their way around easily, but it should also have more advanced features that allow you to target specific demographics. The best designs are those that are built on user research and data collection.
How often should I update my web content?
The answer to this question depends on your business goals and the value you are trying to achieve with your content.
If your goal is to drive traffic and generate leads, then you should update your content at least once per week. If you want to build trust with customers and help them see you as a trustworthy source of information, then updating once every two weeks or once per month might be more appropriate.
Once you determine how often you'll update, make sure that all of your team members understand the schedule so that they can make sure everything is being updated on time.
What is the general cost of developing a business website?
The cost of developing a website largely depends on the content of your website, but here at Kairos, we start at $500.
We can help you develop a site that is tailored to your needs and budget. We will work with you to determine which features are most important for your business, and then we'll create a plan for implementation.
Why are your websites so expensive? I can find a freelancer to build one for cheaper.
We're not trying to be snobby or elitist—we just know that if you're serious about your business, you deserve a website that works as hard as you do. And we know that if we take the time to really understand your business, your customers and their needs, and your goals for the site, we can create something incredible that will give your company an edge over others in its industry.
You might be able to find someone to build something cheaper than our websites, but the truth is that cheap isn't always good. Sometimes it's just… cheap. We don't want you to be stuck with a website that looks like it was built by someone who didn't care about quality or attention to detail—and it's not just about looks! A good-looking site that doesn't function properly is useless because no one will use it. We want to build something special for you—something that will last for years and years and grow with your business as it grows.
How long does it take to create a business website?
It's true that creating a website takes time, but it depends on the type of site you want to create. If you're looking for something simple, then it can be done after a week. However, if you're looking for a fully functional site with a lot of features, then it might take longer than that.
Do I own my business website once it is completed?
The short answer is yes, you do own your business website once it is completed.
The longer answer is that it's important to understand the difference between ownership and licensing. When we build a site for you, we are licensing the use of the code and design from a certain platform. This means that only you can use these tools to access your site—no one else can.
Search Engine Optimization Questions:
What is Search Engine Optimization?
Search engine optimization (SEO) is the process of getting your website ranked higher in search results by changing how the search engines view it. This means creating a website that's easy for Google to recognize, understand, and index.
It's important to note that SEO isn't just about getting your site to rank high on search engines—it's also about getting more traffic from those searches
Why is SEO important?
SEO is important because it allows you to be found by your target audience.
When someone types in a search query, they're looking for a solution to their problem. They don't know how to find it—they just know that there's something out there that can help them. The only way for them to find that solution is by searching for it. And when they do, Google (and other search engines) will show them the results most relevant to their query—the ones that are most likely to solve their problem.
What's the benefit of having a search engine optimization strategy?
If you're not using search engine optimization (SEO), you're missing out on a huge opportunity to get your business in front of more customers.
The truth is, most people don't use search engines to find businesses. They turn to search engines when they have a specific problem or question in mind, and they want an answer from a source that's really smart about that kind of thing. You can use SEO to connect with these people and show them that you are the best place for them to go when they have the same questions or problems as everyone else who uses your services.
What determines search engine rankings?
There are many factors that determine how a web page ranks in search results, including the quality and popularity of the content, the number of links pointing to it, the authority and trustworthiness of the linking sites, and more.
Many SEO companies use automated tools to help them optimize their clients' pages for search engines. These tools can help you identify problems with your site's structure or content so that you can fix them right away. However, SEO is not just about optimizing your website—it's also about getting people to visit your site in the first place! This means that it's important to have a strong marketing strategy and an active social media presence.
What is local SEO?
Local SEO is the process of optimizing your business' presence on search engines to make it easy for potential customers to find you.
It's a way to get your business into the hands of people who are searching for the services you offer in the area where you're located. It can also boost your rankings in organic search results, which means more people will see your brand when they're searching for types of businesses like yours.
How quickly will I see SEO results?
We'll get you results within the first three months—you can see them by the end of that time period.
After that, you'll see results weekly, monthly, or quarterly depending on what your needs are.
What is the difference between SEO and PPC?
SEO and PPC are two very different types of digital advertising.
SEO is a long-term strategy that seeks to improve your website's ranking in search results. In short, it helps you get found when people search for the products or services you offer.
PPC is a short-term strategy that promotes your business with ads on social media platforms, such as Facebook and Twitter. PPC ads appear at the top of search results on these sites, meaning they're visible to people who already know about your business or have visited it before.
Why do search engine rankings change so often?
You've probably noticed that search engine rankings change all the time. This can be frustrating, but it's actually a sign of how important it is to be up-to-date with your SEO strategy.
The fact is, search engine algorithms are constantly changing as they learn more about what users want from a search engine and how people interact with search results.
In order for your website to rank higher in Google's search algorithm, you need to make sure that your site is optimized for mobile devices and that it's fast loading. You also need to make sure that you're not making any mistakes in your content marketing strategy or technical SEO practices.
Pay-Per-Click Advertising Questions:
What is PPC or pay-per-click?
PPC stands for pay-per-click, and it's the most common form of online advertising. With PPC, you bid on keywords to be shown when people search for those keywords. When someone clicks on your ad, you pay for that click.
What are keywords in PPC?
Keywords are the words that you want your ads to show up for. In the case of a PPC ad, this would be the search term that was used when someone searched for your product or service.
What networks do you perform pay-per-click advertising services on?
We perform pay-per-click advertising services on Facebook and Google.
What are the benefits of advertising with PPC ads?
PPC ads are an incredibly effective way to get your message out and connect with potential customers. They're also extremely cost-effective: you only pay when someone clicks on your ad, so you don't have to worry about paying for views or impressions that don't convert into sales.
Social Media Marketing Questions
Which social media accounts do you manage for my business?
This includes Facebook, Twitter, Instagram, and any other accounts that you have created. You'll never have to worry about making sure your accounts are active and have the right image. We'll make sure they're always up-to-date and that you've got the right strategy.
What types of activities do you perform on my social media accounts?
Social media is an important part of your business’s online presence. It’s where you can connect and interact with your customers, inform them about new products, and show them what your company stands for.
If you don’t have a social media presence, it’s like not having a phone number or address. You might as well not exist! Social media is also where people go to get their news—and if your company isn’t there, they might not hear about all the great things you do.
Why is it important for my business to be active on Social Media?
Social media is an important part of your business’s online presence. It’s where you can connect and interact with your customers, inform them about new products, and show them what your company stands for.
If you don’t have a social media presence, it’s like not having a phone number or address. You might as well not exist! Social media is also where people go to get their news—and if your company isn’t there, they might not hear about all the great things you do.
Do I need to be on all of the social media networks?
No, you don't need to be on all of the social media networks for your business. In fact, you probably shouldn't be.
The world is changing at a rapid pace, and social media is no exception. The landscape of social media changes so quickly that if you spend more than 5 minutes a day posting on Facebook, you're already behind the times.
However, if you're like most small businesses, you don't have time to play catch-up with every new fad on social media. You need to focus on the platforms that are going to be the most valuable for your business and focus there—while still keeping up with trends in case they become useful later on. This will help keep your content fresh and exciting, which will help attract new customers!
What is the main purpose of social media marketing?
The main purpose of social media marketing is to get people to take action.
If you want people to buy your product, you have to give them a reason and a way to do so. Social media allows you to reach more people than ever before, but it's up to you to make sure that your message reaches them in such a way that they understand why they should buy from you.
That's why social media marketing is about much more than just posting pretty pictures or clever jokes—it's about providing value for your audience, so that when they are ready, they'll be able to find the information and products that interest them most easily.
Content Marketing Questions:
Is it okay to repurpose content?
Repurposing content is a great way to save time and money, but it can also be an effective marketing strategy.
When you're repurposing your content, you're taking an old piece of written work and making it into something new. You can do this in many ways: by turning an article into a video, or an ebook into a podcast. You can also take the same article and make it into something different—like writing a blog post about how to write a blog post.
What’s involved in creating a content marketing strategy?
Creating a content marketing strategy is like putting together a puzzle. You have to consider each piece and how it fits into the larger whole.
As you begin, you'll want to make sure you have a clear vision for your brand. You should know what you want your target audience to feel or think when they interact with your business. You'll also need to be able to articulate how you will use content to accomplish these goals.
Why is content marketing so important?
Content marketing is important because it allows you to engage with your audience in a way that is personal and unique. You can write about topics that are relevant to them, and talk about things that matter to them. When you do this, you are able to connect with them on a more personal level than just about any other form of marketing.
Content marketing also enables you to build up trust with your audience over time. By consistently creating quality content that they enjoy reading, they will come to rely on your brand as a trusted source of information on the topics they care about most. This makes it easier for them to make purchasing decisions based on what they've read in your content—which means more sales for you!
Who determines what topics you will create content about?
We determine our content based on the needs of your audience. We don't want to create content that doesn't help people, so we base our content around what's relevant to your audience.
What is the best form of content marketing?
When it comes to content marketing, there's no such thing as "the best."
The best form of content marketing is whatever form works for your business. If you need to create a video that explains the benefits of your product or service, then make a video. If you need to write an article that shares tips and tricks on how to use your product or service, then write an article (or hire someone else to write it).
What matters most is that your content is solving problems for the people who need it most. So if you're unsure what kind of content is best for your business, start by researching what questions people are asking about your industry and then provide answers in the form of content that speaks directly to those questions.
How can the content that is created be used for my business?
The content that you create is an asset to your business. It can be used in a variety of ways. It can be used as a marketing tool to connect with and engage your audience, to inform your audience about the products and services you offer, to help your audience solve problems, or to give them something to talk about online.
Email Marketing Questions:
What is email marketing?
You can deliver different kinds of content to a list of subscribers through email using email marketing, an effective digital marketing tool. You can utilize it to create leads, spread brand recognition, close sales, and cultivate devoted customers.
Can email campaigns really help drive sales?
Absolutely! However, we must handle it wisely.
Would you ever purchase a product? when it offers a solution for a current or future issue. When you believe in the brand and you emotionally and logically relate to the message or signal that the advertiser is trying to get through to you.
Therefore, convince the audience that your good or service will benefit them and make their lives better. Share success stories and case studies to increase credibility. A picture is worth a thousand words, so use them to your advantage when creating emails that move your audience on both an emotional and intellectual level.
Should I buy an email list for my email marketing?
When first starting out with email marketing, it could be tempting to purchase an email list. You should avoid giving in to this urge because doing so would damage your business' credibility with clients and may even result in poor email quality. Furthermore, the people on these lists are unfamiliar with you and have no relation to your business or output. You might even be violating GDPR consent laws. This is a major no, even if it could appear like a simple way to network.
One of the best things you can do is lead generation to create an email list for your email marketing. Luckily, Kairos Carolina Digital offers lead generation which can provide you with an email list that best suits your business.
Is email marketing still effective?
Email marketing is a tried and tested way of marketing. It has been demonstrated to be reliable and efficient. Email marketing is therefore still applicable. Whatever your objectives, communicating with many people at once is now possible with only a few button clicks.
Marketing your goods and/or services is a necessity.
Additionally, it gives you the opportunity to keep expanding your brand recognition.
Email marketing still has a lot to offer in that regard. The constant interaction between buyer and seller can leave a lasting impact on your brand in addition to retaining customers and developing trust.